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Today's Solutions: April 16, 2021

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One-for-one model

Toms made the buy-one, give-one business model famous. Now it’s reinventing it

May 10, 2019 by Ivar Laanen

When Toms launched in 2006, it popularized the one-for-one business model by giving away a free pair of shoes for every pair sold. The model has been popular with consumers and inspired many other brands to adopt it, but critics have questioned how well it works, asking whether … [Read more...] about Toms made the buy-one, give-one business model famous. Now it’s reinventing it

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