Seth Godin | April 2006 issue Great stories succeed because they are able to capture the imagination of large or important audiences. A great story is true. Not necessarily because it’s factual, but because it’s consistent and authentic. Consumers are too good at sniffing out … [Read more...] about How to tell a great story
sustainable business
Stories that shake the world
Anyone who wants to save the world must understand the power of marketing to make things better--or worseSeth Godin | April 2006 issue I have no intention of telling you the truth. Instead I’m going to tell you a story. This is a story about why marketers (which in some way … [Read more...] about Stories that shake the world
The world grows Wiser
A new global databank aims to connect good work everywhere. Marco Visscher| May 2007 issue Imagine you're on holiday in a city in Thailand and you discover the area's natural environment is suffering from the effects of tourism. Back home, you decide to support that local Thai … [Read more...] about The world grows Wiser
One last thing…
Microcredit could help young people in the West. Marco Visscher | March 2007 issue You mean it could help poor youth in Africa or India to take out a loan - very noble. Edgar Neo: "No, I actually mean young people in the West." But aren't they wealthier than ever? "Just ask the … [Read more...] about One last thing…
Beyond Organic
The next ecological and social revolution is being plotted right now in the rainforests of South America Jay Walljasper| March 2007 issue Our small boat bobs along the unimaginably wide Amazon River, then heads up a fast-flowing tributary the colour of tea with cream, and finally … [Read more...] about Beyond Organic