Today’s Solutions: January 30, 2023

Apples with lumps, carrots with two legs, and oranges that aren’t perfectly round usually get thrown away before they even reach the grocery store. Many people get upset over all the ‘failed’ fruits and vegetables that go to waste; why would you toss out ugly produce when it tastes just as good as the pretty versions?

The French supermarket chain Intermarchéagrees with this and has placed the less pretty vegetables and fruits on the shelves, with fitting name cards, during their Inglorious Fruits & Vegetables campaign. You will find Failed Lemons side by side with their normal ‘pretty’brothers, and the lumpy Grotesque Apples next to the smooth, round fruits. The ugly varieties of fruits and vegetables are thirty percent cheaper than the perfectly formed, shiny copies, and are finding an eager audience. In addition the store also sells soups and juices made from the ugly crops.

The campaign has been a huge success. Both the shopping public and the French media are thrilled with the supermarket’s actions. The call has gone out for all French supermarkets to take on this concept to help combat food waste.

 

Print this article
More of Today's Solutions

An easy hack to counteract the harmful health effects of sitting all day

Humans are not designed to spend the entire day seated. Nonetheless, billions of us do it at least five days per week, as Western ...

Read More

How to change people’s minds without triggering a negative response

People don’t like being told what to do. There’s even a word for it: reactance. “Psychological reactance is a negative emotional state that we feel ...

Read More

The secret to happiness may be a bit of practice

For thousands of years, humans believed that emotions were predetermined hormonal responses out of our control, but in recent years researchers are beginning to ...

Read More

Pennsylvania schools doubled their solar power in the last two years

Renewable energy production is taking off in the Keystone State. A new report from the nonprofit Generation180 reveals that Pennsylvania schools doubled their solar ...

Read More