Today’s Solutions: October 04, 2022

Apples with lumps, carrots with two legs, and oranges that aren’t perfectly round usually get thrown away before they even reach the grocery store. Many people get upset over all the ‘failed’ fruits and vegetables that go to waste; why would you toss out ugly produce when it tastes just as good as the pretty versions?

The French supermarket chain Intermarchéagrees with this and has placed the less pretty vegetables and fruits on the shelves, with fitting name cards, during their Inglorious Fruits & Vegetables campaign. You will find Failed Lemons side by side with their normal ‘pretty’brothers, and the lumpy Grotesque Apples next to the smooth, round fruits. The ugly varieties of fruits and vegetables are thirty percent cheaper than the perfectly formed, shiny copies, and are finding an eager audience. In addition the store also sells soups and juices made from the ugly crops.

The campaign has been a huge success. Both the shopping public and the French media are thrilled with the supermarket’s actions. The call has gone out for all French supermarkets to take on this concept to help combat food waste.

 

Print this article
More of Today's Solutions

How to “unghost” a past friend, according to friendship experts

In a perfect world, no one would ever end a personal relationship by abruptly stopping all communication with no explanation—In other words, “ghosting.” However, ...

Read More

Americans are finally starting to embrace the bidet

Bidet sales are up in America! Editorial confession: We’ve been hoping to write something like that for a long time. If you don’t know ...

Read More

Mental health: Learn the difference between ‘loneliness’ and ‘being alone’

For the past few years, we’ve been told that loneliness is a public health crisis, as damaging as smoking 15 cigarettes each day. The messaging is that ...

Read More

3 lifestyle hacks to help you become a little happier

There is no one path to finding happiness, but there are some lifestyle changes you can make to become more receptive to happiness. Without ...

Read More