The problem of too much CO2 in the air is an interesting challenge for innovative businesses. There’s no more effective force to solve problems than business. So more and more startups are placing bold bets on technology designed to directly capture the greenhouse gas. Their technologies work. Their challenge: a business model. Who wants to pay for the capturing of CO2? A good report by The Guardian about three leaders in the field and an analysis of the opportunity for the industry.
Business opportunity: remove carbon from the air. Who wants to pay for it?
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