Ask sportspersons what their ultimate aim is — from Usain Bolt and Serena Williams to Eric the Eel — and they’ll tell you it is to win, finish top, or be the very best at what they do. Their achievements may not always match their ambitions straight away, but in their vastly competitive world, they nevertheless set their targets as high as possible. Yet in the business world, arguably just as competitive, many companies rely…
IKEA argues for businesses to go all-in on sustainability
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