Today’s Solutions: February 23, 2026

Here’s one business doing what’s right: TripAdvisor and its booking agency Viator will no longer sell tickets or generate booking revenue from tourism experiences where travelers come into physical contact with captive wild animals or endangered species. This includes activities such as elephant rides, petting tigers and swimming with dolphins. Animal rights activists and organizations have long campaigned against cruel wildlife tourist attractions that can cause intense suffering to animals.

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