It’s not often that captains of industry have epiphanies about climate change. So it was remarkable when, after reading The Ecology of Commerce in 1994, carpet manufacturer Ray Anderson set out to clean up his petroleum-intensive operation and succeeded in cutting net carbon emissions by more than 80 percent. Dubbed “America’s Greenest CEO,” Anderson dedicated his twilight years to proving that businesses could turn a profit without “digging up the earth and converting it to pollution.”
This 18-mile stretch of Georgia highway is a living laboratory for clean energy
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