Why women in South Korea are destroying their make-up collections | The Optimist Daily
Today’s Solutions: July 16, 2024

Women in South Korea are publicly destroying their cosmetics to protest the high standards of female beauty that have become a norm in their country. Korean women are urged to pursue a “pore-less” look, which is achieved by carefully applying skin-care and make-up products daily. Fed up with this unattainable standard, a multiplicity of women have begun sharing images and videos on social media of them trashing their make-up collections. The anti-cosmetic protest is part of a wider South Korean feminist movement nicknamed “escape the corset.”

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