Today’s Solutions: October 24, 2021

The to-go coffee cup is a symbol of the on-the-go worker: an iconic image of the modern professional. But the image of 600 billion discarded coffee cups clogging up oceans and landfills each year is far less glamorous. Architect Safia Qureshi wanted to make coffee cups more sustainable, without losing their aesthetic appeal. Her solution was CupClub, an opt-in reusable coffee cup program that allows users to purchase coffee cups from participating stores and drop them in widely spread drop boxes, rather than trash cans, when they are done with their daily beverage. The program then collects these cups, washes them, and distributes them for reuse 132 times before they can be fully recycled. 

The program operates primarily in London, but markets in India and South Asia run similar operations with Coca Cola bottles and teacups. The appeal of the CupClub is its ease and sleek sustainable look. Customers who forget their own reusable cups do not have to make the difficult choice between forgoing caffeine (the horror!) and living with the guilt of a plastic cup when the purposefully designed reusable cup is already at the store for them. Additionally, customers who love their traditional store-supplied coffee cup can still have their beloved cup shape and feel, but with a more sustainable ending. 

Environmentally friendly waste reduction strategies are most effective when they are easy and appealing to a wide variety of customers. As an efficient, stylish, and effortlessly sustainable initiative, CupClub is undoubtedly only the first coffee cup share program in the wave of reusable, on-the-go food ware.

Solutions News Source Print this article
More of Today's Solutions

These seaweed-inspired sensors use underwater currents to power themselves

Ocean protection increasingly relies on the internet of things (IoT) to gather essential data with the help of a variety of marine distributed sensors underwater. Most of these devices, however, have always been highly dependent ... Read More

Doctors complete first successful pig to human kidney transplant

For the first time ever, doctors at NYU Langone Health in New York City have successfully transplanted a pig kidney into a human. The primary function of this organ is to filter waste products and ... Read More

Vienna Tourist Board thwarts social media with unusual platform

The events of the past year or so have made us wonder: how much power should social media platforms like Facebook and Instagram have over what we see, and what we are presented with? Due ... Read More

This sustainable pigment is made from sewage sludge

While it may be comforting to think that everything we send down the drain somehow magically disappears without leaving an ecological footprint behind, that is far from what actually happens. In reality, the process involves ... Read More

The Calm Line is Colombia’s anti-machismo hotline for men

Cultures that are deeply ingrained with the concept of machismo, or the belief that men must be dominant, often have issues surrounding abuse and violence against women. While there are many women-centered movements and support ... Read More

Benefits of the contraceptive pill include diabetes prevention

A study carried out at the University of Birmingham has found that contraceptive pills may offer more than just their primary role as birth control. It was found that for people with polycystic ovary syndrome ... Read More