Today’s Solutions: November 29, 2021

Last month we shared a story about how Crayola is making their crayons more inclusive with a “Colors of the World” line. Now Band-Aid is launching a line of bandages in light and dark shades of black and brown to make its products more racially inclusive.

The company announced the new products on its Instagram saying, “We stand in solidarity with our Black colleagues, collaborators, and community in the fight against racism, violence, and injustice.”

Many products like bandages, cosmetics, and art supplies are tailored exclusively for lighter skin shades, but the new Band-Aid line aims to make necessary hygiene options available for the full range of skin tones. 

The company originally created a more diverse line of products in 2005 but discontinued them three years later. Johnson & Johnson, Band-Aid’s parent company, has pledged $10 million over the next three years to fight racism and injustice in the United States. Band-Aid itself will be donating $100,000 to the Black Lives Matter Foundation.

Creating everyday products that we all rely on in more inclusive versions is an easy solution for acknowledging the beauty of racial diversity and accommodating customers of color in the way that the industry has always accommodated white customers.

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