The pandemic and a crumbling economy have taken a toll even on the smallest businesses out there. Social distancing guidelines have hindered the typical foot traffic that lemonade stands usually receive, leaving many aspiring entrepreneurs disenchanted. Luckily, not all is lost.
The beloved lemonade brand Country Time has launched the economic relief program “The Littlest Bailout” to help out the “littlest entrepreneurs” with “the smallest of small businesses: lemonade stands.”
As part of the program, the lemonade company is offering $100 bailout checks to kids whose lemonade stands have been affected by the coronavirus. “The check can offset the loss of revenue from the lemonade stand and can be saved, or better yet, spent to help invest in the local economy”
Country Time says it hopes “to help kids preserve the values of lemonade stands, honest work, and entrepreneurship while putting a little juice back into the economy.”
To reap the benefit, participants need to submit an essay answer on how they would use their “stimulus check” and a photo of the lemonade sign the child was “going to use but can’t.” Kids ages 14 and under can apply with parental permission through August 12. One thousand winners will be chosen.
