Museum in Bilbao uses advertising banners to help purify the city’s air | The Optimist Daily
Today’s Solutions: June 22, 2024

Advertising banners rarely add any value to the aesthetic of urban areas, and even less so to residents’ health. But that doesn’t necessarily stand for the Spanish city of Bilbao, where a museum has recently unveiled a project that wants to help purify the city’s air through its outdoor advertising campaigns.

The Guggenheim Museum Bilbao has kickstarted the initiative by treating its outdoor advertising campaigns with Pureti® Print – a material that turns the banners into active air purifiers.

Developed in collaboration with NASA and certified by different international laboratories, the technology uses the scientific basis of photocatalysis – a chemical reaction triggered by sunlight that turns oxygen and water vapor in the air into cleaning agents of pollutants such as NOx, SOx, or VOC’s, as well as bacteria, mold, and bad odors

The revolutionary coating can be found on the large banner announcing the exhibitions on the museum’s façade, the ones found along the city’s lampposts and on a tram which is entirely covered with advertising vinyl.

Currently, the impact of this outdoor advertising campaign could be equivalent to the air purifying effect of over 700 trees.

Pureti® Print is part of the European project iSCAPE, conceived to respond to the most important challenges that Europe will need to face in the future, with measures such as the development of actions to improve air quality and reduce pollution.

Solutions News Source Print this article
More of Today's Solutions

Could “antivitamins” be the cure to antibiotic resistance?

The first naturally-occurring bacteria killer, penicillin, was discovered nearly a century ago and with it came the advent of a new class of medicines: ...

Read More

Pittsburgh will become a dark sky city in 2022

Anyone who lives in a big city knows that stars are a rare sight due to light pollution, but that may soon change in ...

Read More

5 simple yet profound ways to make the world a better place today

The word activism can bring up images of aggression and vehemence, but it turns out that activism can be practiced in gentle ways, too. ...

Read More

Removable solar panels might soon be rolled out on railway tracks

Solar panels are being laid out "like carpet" across Swiss train rails as part of the country's renewable energy initiative. Swiss startup company Sun-Ways ...

Read More