For those who want to support the ongoing movement against racial injustice but are unable to donate money, YouTubers are creating monetized videos that allow you to support Black Lives Matter just by streaming with your adblocker off.
Zoe Amira, a beauty YouTuber currently with about 69,000 followers, is credited with creating the first such video, an hour-long compilation of art by black creators, such as spoken word poetry and songs, which generate revenue from ads.
Amira uploaded the video, called “how to financially help BLM with NO MONEY/leaving your house (invest in the future for FREE),” on May 30, and as of June 4, it had more than 7.5 million views, generating an estimated more than $21,000.
According to Amira, 100 percent of the ad revenue will be donated to one of a long list of organizations, including Brooklyn Bail Fund, Minnesota Freedom Fund, BlackLivesMatter.com, Reclaim the Block, and the ACLU, distributed “depending on the need at the time of the donation.”
In order to make sure your views generate a donation, she advised watchers to temporarily disable any browser ad blockers, to not skip the ads, and, if you’re repeating the video, to do so from the playlist or by clicking away and clicking the video again.
