When a hip beer brand launches one of the most creative and timely cause marketing campaigns of the year, you might think it was inspired by a brilliant conversation over drinks with some A-list creative. The eureka moment behind “Shock The Drought” occurred after a May market research briefing on consumer attitudes of millennials, the core consumers of Anheuser-Busch’s Shock Top Brewing Co., according to Jake Kirsch,the VP overseeing the brand. Millennials’ concern with preserving…
Crowdfunding, water conservation & beer: How cool can you get?
More of Today's Solutions
Naples lets blind visitors feel the Veiled Christ
BY THE OPTIMIST DAILY EDITORIAL TEAM On a Tuesday morning in Naples, a guide named Chiara Locovardi ran her gloved fingers across a marble ...
Read MoreUrban coyotes are denning next door: here’s what to know
BY THE OPTIMIST DAILY EDITORIAL TEAM Somewhere near you, a coyote may be nursing a litter of pups right now. She chose her den ...
Read MoreCompany that raised minimum salaries to $70,000 is still thriving
Almost seven years ago, The Optimist Daily did a piece on Dan Price, CEO of the credit card processing company Gravity Payments. At the ...
Read MoreUsing the Paralympics to encourage conversations about limb differences with ...
BY THE OPTIMIST DAILY EDITORIAL TEAM Children are naturally curious about the world around them, especially the people that cross their paths. When kids ...
Read More
