Ostentatious parsimony was the phrase used by Kate Macintosh, the woman responsible for some of the most ambitious local authority housing of the 1960s and 70s, to describe the spending environment for the social architect. Housing ministers would speak with pride of stripping out unnecessary extravagances, such as balconies and windows. The philosophy went beyond thrift. In social housing, anything above the bare minimum was lavish, and anything lavish was an insult to the public
Social housing is good. But let’s make it beautiful too
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