As we trek through month six of lockdown life, many of us are anxiously awaiting the arrival of a Covid-19 vaccine and the potential to return to some semblance of normal life. However, releasing and distributing a vaccine that has not been adequately screened poses its own host … [Read more...] about Drug companies pledge to uphold scientific standards in race for vaccine
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Drug “personalities” new marketing strategy
With the prescription drug market expected to exceed $1.3 trillion worldwide by 2018, this new strategy is hoped to help maximize profits from existing brands. The United States is unusual in its policy to allow pharmaceutical companies to advertise directly to consumers—in most … [Read more...] about Drug “personalities” new marketing strategy