Katya Andresen: Networking for good
Entrepreneur and bestselling author Seth Godin believes we need to look for the good in the world like Katya Andresen does through her work at Network for Good. Dan Schank | Jan/Feb 2009 issue Katya Andresen considers her impatience an asset. A restless spirit led the Reuters news service Read More...
How to tell a great story
Seth Godin | April 2006 issue Great stories succeed because they are able to capture the imagination of large or important audiences. A great story is true. Not necessarily because it’s factual, but because it’s consistent and authentic. Consumers are too good at sniffing out inconsistencies Read More...
Stories that shake the world
Anyone who wants to save the world must understand the power of marketing to make things better--or worseSeth Godin | April 2006 issue I have no intention of telling you the truth. Instead I’m going to tell you a story. This is a story about why marketers (which in some way includes most of us) Read More...