Entrepreneur and bestselling author Seth Godin believes we need to look for the good in the world like Katya Andresen does through her work at Network for Good. Dan Schank | Jan/Feb 2009 issue Katya Andresen considers her impatience an asset. A restless spirit led the Reuters … [Read more...] about Katya Andresen: Networking for good
Seth Godin
How to tell a great story
Seth Godin | April 2006 issue Great stories succeed because they are able to capture the imagination of large or important audiences. A great story is true. Not necessarily because it’s factual, but because it’s consistent and authentic. Consumers are too good at sniffing out … [Read more...] about How to tell a great story
Stories that shake the world
Anyone who wants to save the world must understand the power of marketing to make things better--or worseSeth Godin | April 2006 issue I have no intention of telling you the truth. Instead I’m going to tell you a story. This is a story about why marketers (which in some way … [Read more...] about Stories that shake the world