Today’s Solutions: December 05, 2022

stories

How to tell a great story

Seth Godin | April 2006 issue Great stories succeed because they are able to capture the imagination of large or important audiences. A great story is true. Not necessarily because it’s factual, but because it’s consistent and authentic. Consumers are too good at sniffing out … [Read more...] about How to tell a great story

A healing plot

What do you do if your child suffers from nightmares, fear of failure, or other phobias? What do you do if they are allergic to cow's milk, gluten, pollen, tomatoes or dust? Simple: you tell them an extraordinary story.Tijn Touber | October 2003 issue The idea of writing healing … [Read more...] about A healing plot