How to tell a great story
Seth Godin | April 2006 issue Great stories succeed because they are able to capture the imagination of large or important audiences. A great story is true. Not necessarily because it’s factual, but because it’s consistent and authentic. Consumers are too good at sniffing out inconsistencies Read More...
Stories that shake the world
Anyone who wants to save the world must understand the power of marketing to make things better--or worseSeth Godin | April 2006 issue I have no intention of telling you the truth. Instead I’m going to tell you a story. This is a story about why marketers (which in some way includes most of us) Read More...
What the world needs now are better stories
We think the world is in trouble. But the reality is that every day all over the world at every moment, people are solving problems. That's why all of us should try to spread those stories that make the world a more beautiful place. Jurriaan Kamp | April 2006 issue Before Ode was founded in 1995, I Read More...
A healing plot
What do you do if your child suffers from nightmares, fear of failure, or other phobias? What do you do if they are allergic to cow's milk, gluten, pollen, tomatoes or dust? Simple: you tell them an extraordinary story.Tijn Touber | October 2003 issue The idea of writing healing stories for Read More...