Popular New York clothing store now offers a secondhand shopping area
Shoppers who visit the Madewell store in Brooklyn will find a surprise if they head up to the location’s second floor. Madewell has collaborated with popular online used clothing retailer thredUP to create the “Circular Store”—an assortment of pre-owned Madewell products as well as repaired Read More...
Ways to curb your fast fashion habit
Haven’t you heard? Sustainability is in style, while exploitative and wasteful consumerism is out. So why is it so difficult for the fashion industry to catch up with the trends? In the past, many of us would go clothes shopping to buy cheap garments with short lifespans that we end up Read More...
New ThredUp survey shows used clothing market is here to stay
According to a new report from ThredUp, millennials and Gen-Z consumers are demanding more sustainable products and would rather dig for gems in vintage shops than purchase from giant retail chains, which are increasingly criticized for generating colossal amounts of material waste and failing to Read More...
The argument for standardized sustainability labels in fashion
Shopping responsibly is hard. On top of navigating the various certifications and researching brand labor policies and manufacturing practices, there’s the whole greenwashing trend that can make products seem more sustainable than they actually are. All these factors make the whole process so Read More...
Regenerative agriculture makes this hoodie 100 percent carbon negative
“Carbon negative” products typically use carbon credits to offset the product’s emissions — which doesn’t take away the fact that the item’s production process emitted CO2 in the first place. However, that is not the case for a new carbon-negative hoodie, whose production is actually Read More...
Save the earth and your wallet by renting your kid's clothes online
Parents and guardians everywhere are all too familiar with the struggle of clothing a growing infant. New parents hurry to buy brand new baby clothes for their newborn but are then disappointed to find that once they dress their infants, many of the newborn clothes only fit for a couple of weeks. Read More...
Fixing Fashion reduces textile waste with consumer education
Dutch designer Dave Hakkens has launched a new sustainable fashion collection, but he doesn’t want you to buy any of it. Instead, he uses this line to illustrate the different techniques he teaches users on Fixing Fashion, a platform that features instructions and video tutorials on how to Read More...
This algae-based sequin dress is 100 percent biodegradable
Eco-conscious fashionistas rejoice! Thanks to designers Charlotte McCurdy and Philip Lim, you can rock sequins without worrying about their negative effects on the environment. Sequins are small, flat, light-catching beads that have long been adorned by the glitzy and the glamorous, but always Read More...
Five sustainable brands pioneering the adaptive fashion movement
Sustainable fashion is on the rise as consumers increasingly opt for second-hand clothing or demand transparency and accountability from their favorite brands. But this doesn't mean sustainable style is accessible to everyone. Plus-size people have fewer options for ethical and eco-friendly Read More...
This Russian fashion brand creates pieces entirely out of recycled plastic
“Ethical” and “sustainable” are fashion trends that we at The Optimist Daily hope never go out of style. We’re uplifted that many popular brands such as Adidas and Levi’s are rethinking how they manufacture their products so that they are more eco-friendly. Russian fashion house Read More...