An icon of the African savanna, the baobab tree produces fruit and leaves that are very nutritious and easily cultivated, even in dry environments where traditional agriculture is not possible. London-based social enterprise Aduna claims a lot of the baobab bounty goes to waste, and aspires to create a global market (potentially worth more than $1 billion) as a means to alleviate poverty and empower rural African communities. It’s a rich idea whose implementation will need to be carefully designed and managed to ensure that it truly benefits those communities without causing unwanted disruption.
Can this tree provide financial security for 10 million people in Africa?
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