There’s fewer places for corporations to hide their misdeeds in the internet age. Corporations like BP, Enron, and Volkswagen have all been placed under intense scrutiny and financial strain following their respective scandals that spread like wild-fire across the internet. It’s causing companies to reassess their PR efforts and up their game by interacting with the communities they sponsor more directly and effectively. Platforms such as Kritical Mass are attracting individuals and corporate sponsors to its projects, whether that’s saving vultures in Kenya or bringing solar power to rural communities in Africa. So rather than imposing corporate ideas of “do-gooding” communities in a patronizing manner, firms can simply respond to demand. In the U.K, online platform Neighbourly connects community projects with companies.
How tech is forcing firms to be better global citizens
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