There’s fewer places for corporations to hide their misdeeds in the internet age. Corporations like BP, Enron, and Volkswagen have all been placed under intense scrutiny and financial strain following their respective scandals that spread like wild-fire across the internet. It’s causing companies to reassess their PR efforts and up their game by interacting with the communities they sponsor more directly and effectively. Platforms such as Kritical Mass are attracting individuals and corporate sponsors to its projects, whether that’s saving vultures in Kenya or bringing solar power to rural communities in Africa. So rather than imposing corporate ideas of “do-gooding” communities in a patronizing manner, firms can simply respond to demand. In the U.K, online platform Neighbourly connects community projects with companies.
How tech is forcing firms to be better global citizens
More of Today's Solutions
Paving the path towards a global plastics treaty
Nation-state delegates took a historic step toward a new global plastics pact in an inspirational display of determination. This undertaking, described as the most ...
Read MoreEcuadorians take a stand and vote to save the heart of the Amazon from oil dr...
Ecuadorians made history by voting to prohibit the development of new oil wells in the Yasuní national park, in a resounding display of environmental consciousness ...
Read MoreUnleashing the power of joy lists
In their quest to break away from life's monotony, many people have discovered the transforming concept of a pleasure list. The joy list is ...
Read MoreThe science behind laughter in babies and children
Children's laughter is frequently interpreted as a simple display of joy, but scientific research reveals a deeper meaning lies beyond the surface. Contrary to ...
Read More
