What one milk carton says about sustainability messaging around the world

You might not realise it when you walk along the aisles of your local supermarket, but you are surrounded by marketing messages. These differ in every country. Buying milk in the UK? You’ll probably see messages about climate change and the environment. Go to China and the packaging is more likely to emphasise its origins and address consumer concern about food safety. These simple but fundamental differences, with in this case milk, illustrate how businesses…

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What one milk carton says about sustainability messaging around the world

You might not realise it when you walk along the aisles of your local supermarket, but you are surrounded by marketing messages. These differ in every country. Buying milk in the UK? You’ll probably see messages about climate change and the environment. Go to China and the packaging is more likely to emphasise its origins and address consumer concern about food safety. These simple but fundamental differences, with in this case milk, illustrate how businesses…

Solution News Source

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