Are some people just born cool, or is it something we can all be? And what does it even mean to be cool? Is someone cool for being admired by many, or can you be cool within a niche group of people? It’s hard to put a finger on what coolness really is, but fortunately for us, we don’t have to. Researchers have taken a deep dive into the world of cool, and they’ve found that it is not only something that is possible to measure but also that the secret to being cool lies within your personality.
How to be cool, according to science
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