In support of International Women’s Day, a German food service ran a very special campaign in their home city of Düsseldorf. For every baby girl born in Düsseldorf on March 8, 2018, the company set up a fund in her name of $2,500. It’s a practical step towards solving gender inequality, one that the company hopes will help women start up their own businesses once they reach adulthood. The company created the campaign after its own research found that although 45 percent of women would like to start their own business, only 12 percent believe they will do so.
A German company celebrated International Women’s Day by investing in newborn girls
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