“Hello, I’m your Kusma scarf. I was handmade in Manali, a town in the Indian Himalaya and this is my journey.” Imagine that you could track a product from far away with such precision. The handicrafts industry provides an opportunity to lift many people around the world out of poverty. However, many artisan groups are forced to sell through intermediaries as their only viable route to market. That means they often receive less than 20 percent of the final selling price of the product. The blockchain technology makes it possible to validate supply chains in a transparent and inexpensive way. So Just Shop, a digital marketplace, uses blockchain to help 250,000 people out of poverty.
So Just Shop: Making fair trade transparent with blockchain
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