For many years, world-renowned photographer Chris Jordan was focused on the “underbelly of mass consumption”, capturing iconic, yet disturbing photos of birds dying from eating plastic. But recently Jordan has started to change his approach.
If people are bombarded with messages about everything that’s wrong, Jordan believes that it can lead to paralysis—or to a focus on issues that may not be very strategic, like the call to eliminate plastic straws. Focusing on the awe and beauty of nature, he thinks, could draw in more people to want to protect it.
In Jordan’s latest series, the photographer brings the stunning beauty of nature to the forefront to add some calm to the panic about the environmental crises. For a cheeky sneak peek at Jordan’s new series, look no further.
