While the practice of taking selfies is usually nothing more than a way of sharing personal experiences on social media, on Rottnest Island in West Australia, selfies can be a helping hand to wildlife conservationists. Thousands of travelers have been visiting Rottnest Island in order to get a picture with the quokka – a species of wallaby renowned for being cute and camera-ready.

The island is home to the largest population of quokkas – and even though tourists are not allowed to touch any of the animals, they are emboldened to take pictures with the little marsupial. Since quokkas are happy to hang around humans, the critters have posed for plenty of pictures – and the photos have reportedly helped raise funds and awareness for the vulnerable species.