Today’s Solutions: June 23, 2025

We’re in an age of plant-based diets, organic grocery stores, and farm-to-table restaurants. But if you observe the average American lawn, and how it’s cared for, it would seem like there’s no alternative to the industrialized, highly chemical-dependent agricultural practices of the ‘50s.

Sunday, a new startup focused on organic fertilizer and chemical-free lawn care, wants to bring the millennial-friendly, direct-to-consumer model to the nation’s nearly $48 billion landscaping and lawn care industry. Subscribers can order fertilizer that’s organic, sustainable, and customized based on the homeowner’s address or pesticide-free weed control products with names such as Weed Warrior and Dandelion Doom.

The Sunday system uses a soil sample, photos, and location data to pinpoint what each lawn needs and how to help it grow with an optimized mixture of nutrients, such as seaweed, molasses, and food waste. The year-long subscription, which sends four boxes to a customer each year like a kind of Blue Apron for your backyard, tailors the ingredients, amount, and even date of delivery to maximize its impact. 

Considering one of the larger brands in the market, Roundup, is the subject of a series of class-action lawsuits alleging its products cause cancer, there seems to be room in the market for Sunday to compete.

Solutions News Source Print this article
More of Today's Solutions

Decriminalizing rough sleeping: A new chapter in compassion and justice

BY THE OPTIMIST DAILY EDITORIAL TEAM In a long-awaited step towards justice for the most vulnerable, the UK government has announced plans to scrap ...

Read More

How to be an ally part I: performative allyship

BY THE OPTIMIST DAILY EDITORIAL TEAM Why we’re revisiting our series on allyship this Pride Month At The Optimist Daily, we believe that allyship ...

Read More

Seven tips for cooling your home without AC

Many of us can already feel the heated start of Summer, along with the urge to crank up the air-conditioning. While heatstroke is a ...

Read More

U.S. Capitol’s statue collection unveils first statue of Black American

For many cultures and countries, working through heavy social issues like racism or genocide means confronting the ugly scars that have been left behind ...

Read More