Today’s Solutions: July 18, 2025

The vast majority of unwanted or worn-out clothing ends up in the landfill or at incineration plants. That’s a huge problem, one that Swedish company, Re:newcell, is on a mission to tackle.

To do this, Re:newcell has developed a new material called Circulose that is made from recycled cotton clothes. Circulose aims to reduce the fashion industry’s reliance on virgin cotton, oil production and the harvesting of trees by reusing discarded textiles to create innovative new material.

Re:newcell added that its recycling system is vastly more sustainable than existing processes used to manufacture clothing fibers, as it uses less water and chemicals, emits less CO2, and helps to preserve the world’s resources. Currently, the company’s plant in Kristinehamn produces around 7,000 tonnes of Circulose pulp per year. The material is certified, organic, biodegradable, recyclable and offers similar characteristics to conventional cotton fibers.

So, when will we start seeing Circulose on the market? According to the Swedish brand, it’s preparing to launch a range of garments made using its recycled fabric early next year, through collaborations with selected retailers.

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