As sustainability and ethical farming become more of a driving force for consumers, it becomes ever more important to know where the food on your plate comes from. While you might have seen terms such as cage-free, free-range, and pasture-raised turn up a lot when you’re shopping for eggs, the meaning behind these labels can often be misleading.
To prevent any confusion, Vital Farms has recently unveiled a new initiative to make sure you know – and see – exactly where your eggs are coming from. The company is letting customers take a 360-degree look at the specific farm their eggs came from, as part of what it’s calling the Traceability program.
To take a peek into where their eggs are actually coming from, customers can visit the Vital Farms website, enter the name of the specific family farm their eggs are coming from – which is indicated on the carton – and see a video with a 360-degree view of the hens grazing.
The 360-degree pasture videos, feature hens walking over grass and leaves, pecking at the ground and clucking periodically. And, there are no cages in sight.
Vital Farms’ project is expected to inspire other farms to follow suit and pave the way to more sustainable and ethical food production practices.