Today’s Solutions: October 24, 2021

You slide your finger across the screen, the red bird sitting in a slingshot is ready to fly – you tweak the angle and let go. The bird soars across the sky and as you watch its progress on your phone you’re probably not thinking about saving the planet. But that’s about to change.

Realizing the potential they have to engage billions of people to help protect the planet, the developers of Angry Birds 2 and 10 other major mobile-game makers have committed to introducing a series of environmentally-themed messages into their titles. Among the famous flying birds, popular games like Golf Clash, Subway Surfers, and Transformers: Earth Wars are part of the project.

“There’s something like three billion people with mobile phones and half of them are gamers,” says John Earner, boss of Space Ape who makes Transformers: Earth Wars. “As an industry, we have a massive reach in comparison to other entertainment mediums. We feel like there is an opportunity and increasingly imperative for us to do something.”

The initiative is the result of a “game jam”, where game companies gathered together to brainstorm new ideas with the United Nations Environment Programme. It asked how games can educate and engage people on green issues, and inspire them to help save the planet.

John, who helped organize the brainstorm, accepts the developers’ ideas “don’t go far enough” but believes they are a good first step in putting environmental issues in front of a massive audience. The 11 companies that took part have a combined audience of 250 million players.

Solutions News Source Print this article
More of Today's Solutions

Algae wrapped in droplets improves efficiency of artificial photosynthesis

In our quest for the most sustainable, most renewable sources of energy, humanity continues to look to nature for inspiration. One of nature’s most efficient energy systems is photosynthesis, which is how plants convert sunlight, ... Read More

Evidence shows Vikings arrived in Americas nearly 500 years before Columbus

Researchers have known for a while that Vikings from Greenland founded the village of L’Anse aux Meadows in Newfoundland around the turn of the millennium, but now, a study published in Nature has finally pinpointed ... Read More

Egypt’s State Council swears-in the nation’s first female judges

Egypt’s State Council was established in 1946 and is an independent judicial body that deals with administrative disputes, disciplinary cases, appeals, reviews draft laws, decisions, and contracts that involve the government or a government-run body. ... Read More

Is group or individual work more productive? Here’s what science says

Are you a group project person or do you prefer to fly solo? We all have our work preferences, but what does science say about teamwork and productivity? A new study conducted by Quartz aims ... Read More

Wildlife filmaker provides a unique insight into the daily lives of bees

You may have seen bees flying around your backyard or local park, but it can be difficult for the naked human eye to grasp the full complexity of the lives of these pollinators. During the ... Read More