Today’s Solutions: January 21, 2022

Whether it’s a dress you once wore as a bridesmaid or a suit you never got the chance to wear because you work from home, most have us have articles of clothing in our wardrobes that never see the light of day.

That’s what inspired New York-based entrepreneur Adarsh Alphons to launch a new platform called Wardrobe that makes use out of all those fine, unused clothes. The platform first began with women’s clothes, allowing women to rent out their unworn clothing, with neighborhood dry cleaners serving as distribution hubs.

“We realized what we could do is build a platform that’s a bit like an Airbnb of fashion,” says Airbnb co-founder Nathan Blecharczyk, who is an investor in the company.

When Alphons started reading about the overproduction of clothing, he was shocked. On top of the giant carbon footprint that goes with making one item of clothing, research shows people throw away clothing worth around $400 billion each year. And that does not count the many more clothing items that just hang in closets without being touched.

“The average woman has 57 items in a closet that she doesn’t even wear once a year,” Alphons says.

The startup launched last year to serve consumers in New York City. Now it’s launching nation-wide, inviting anyone with extra high-quality clothing to list it on the platform; then they mail it to one of the dry cleaners that the company has partnered with. The dry cleaners store it on their premises, shipping out an item of clothing each time someone rents it and then cleaning it each time it returns.

According to Alphons, early lenders to the platform tend to have very large wardrobes, consigning an average of more than $8,000 worth of extra clothing.

“Several of them have already made thousands of dollars off of those things,” he says. “And they can retain ownership of it, which means they can either sell it later on a different platform—or maybe two years from now we’ll have our own sales platform as well.”

Solutions News Source Print this article
More of Today's Solutions

This solar panel covered building reflects Taiwan’s green energy transition

Most projects designed by the Dutch architecture firm MVRDV tend to leave a lasting impression on whoever lays their eyes on them. The company's upcoming project, Sun Rock, is no exception. Designed for Taiwan’s government-owned ... Read More

Why you shouldn’t peel all your vegetables

In her book, Zero Waste Home, Bea Johnson reveals that she doesn’t own a vegetable peeler. As a result, “food prep is much faster, my compost output (peelings) is considerably reduced, and we benefit from ... Read More

This online sex shop serves people living with and beyond cancer

Being diagnosed with, receiving treatment for, and surviving cancer are all incredibly impactful experiences that affect all areas of a person’s life—including sex. Many people aren’t comfortable bringing up these two sensitive subjects in casual ... Read More

Zebrafish brains reveal new information about our memories

It seems like we're writing about fish a whole lot lately! Last week, we featured an article about goldfish learning to drive. This week, zebrafish, a species studied for their relatively long lifespans, are helping ... Read More

These sustainably powered homes can raise families out of poverty

Finding and sharing positive ways to tackle the world’s challenges is our favorite activity at The Optimist Daily, so it’s no surprise that we are especially excited about BillionBricks and Architecture Brio’s PowerHyde solar homes, ... Read More

5 reasons that secrets sour relationships & how to break the secret-keep...

According to a 2018 study, published in the Personality and Social Psychology Bulletin, people on average keep around 13 secrets at a time, five of which have never been revealed to anyone. It’s worth mentioning ... Read More