Supermarkets don’t like to sell “ugly” vegetables. A new initiative in London aims to solve this problem. Oddbox partners with local growers and markets to buy surplus, misshapen or otherwise ‘unsellable’ fruits and vegetables, curates those products into seasonal veggie boxes, and then delivers them to people’s homes or offices. And it claims to be 30 percent cheaper than consumers would otherwise be paying.
Crowdfunding campaign to fund delivery of “ugly” vegetables
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