Whether it’s an advertisement or a neighborhood BBQ, it’s common to hear people associate eating meat with being manly. In general, the food industry has masterfully trained consumers to think that eating meat is a sign of strength and confidence while meat alternatives such as tofu dogs are for the weak. This intense social conditioning makes it a particular challenge for meat substitute manufacturers to relay to consumers that protein doesn’t need to come from a cow, and that you won’t lose your masculinity if you eat faux meat products. To grapple with this problem, companies like Beyond Meat and Impossible Burger are attempting to redefine how we envision traditionally animal-based foods and the role it plays in our lives. Take a look here to see the innovative strategies that these companies are using to take on this giant challenge.
Meat equals manliness. These faux meat startups are out to change this idea
More of Today's Solutions
Yangtze River sees major ecological recovery after China’s fishing ban
BY THE OPTIMIST DAILY EDITORIAL TEAM After decades of ecological decline, China’s Yangtze River, Asia’s longest and one of the most degraded waterways in ...
Read More10 brain-boosting hobbies for older adults that help keep the brain and body ...
BY THE OPTIMIST DAILY EDITORIAL TEAM Many people yearn for the golden years of retirement, where the grind often slows down, and we have ...
Read MoreNavigating counteroffers: a complete guide to making the right career move
Starting a job search is like stepping onto a carousel of potential opportunities. Once you secure that amazing new job offer, the excitement is palpable. But what if, just ...
Read MoreAre holiday tunes good for your health? Here’s what science says
BY THE OPTIMIST DAILY EDITORIAL TEAM Love it or hate it, Christmas music is an inescapable part of the holiday season. For some, it’s ...
Read More
