Whether it’s an advertisement or a neighborhood BBQ, it’s common to hear people associate eating meat with being manly. In general, the food industry has masterfully trained consumers to think that eating meat is a sign of strength and confidence while meat alternatives such as tofu dogs are for the weak. This intense social conditioning makes it a particular challenge for meat substitute manufacturers to relay to consumers that protein doesn’t need to come from a cow, and that you won’t lose your masculinity if you eat faux meat products. To grapple with this problem, companies like Beyond Meat and Impossible Burger are attempting to redefine how we envision traditionally animal-based foods and the role it plays in our lives. Take a look here to see the innovative strategies that these companies are using to take on this giant challenge.
Meat equals manliness. These faux meat startups are out to change this idea
More of Today's Solutions
Southern Sierra Miwuk Nation regains ancestral lands near Yosemite in major c...
BY THE OPTIMIST DAILY EDITORIAL TEAM Nearly 900 acres of ancestral territory have been officially returned to the Southern Sierra Miwuk Nation, marking a ...
Read More8 fermented foods that your gut will love (and that taste great, too!)
BY THE OPTIMIST DAILY EDITORIAL TEAM Fermented foods have been a dietary staple in many cultures for centuries, but in the U.S., they’re only ...
Read MoreBreaking the silence: empowering menopausal women in the workplace
Addressing menopause in the workplace is long overdue in today's fast-changing work scene, where many are extending their careers into their 60s. According to ...
Read MoreInsect migration: the hidden superhighway of the Pyrenees
Insects, while frequently disregarded, are critical to the planet's ecosystems. They make up about 90 percent of all animal species and play important functions ...
Read More
