Most investment funds are, first and foremost, about making money. Not New Crop Capital, a venture capital fund started by animal-welfare activists to support entrepreneurs whose products will save the lives of cows, pigs, chickens and fish. Launched last fall, New Crop has raised $25m and is investing in companies like Beyond Meat, which makes plant-based substitutes for burgers and chicken, and Purple Carrot, a startup that home delivers vegan meal kits. The money comes from an investor who wishes to remain anonymous. New Crop’s managing trustees are Bruce Friedrich, who worked for 20 years for activist groups People for …
Vegan venture fund fighting for animal rights
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