An icon of the African savanna, the baobab tree produces fruit and leaves that are very nutritious and easily cultivated, even in dry environments where traditional agriculture is not possible. London-based social enterprise Aduna claims a lot of the baobab bounty goes to waste, and aspires to create a global market (potentially worth more than $1 billion) as a means to alleviate poverty and empower rural African communities. It’s a rich idea whose implementation will need to be carefully designed and managed to ensure that it truly benefits those communities without causing unwanted disruption.
Can this tree provide financial security for 10 million people in Africa?
More of Today's Solutions
Yangtze River sees major ecological recovery after China’s fishing ban
BY THE OPTIMIST DAILY EDITORIAL TEAM After decades of ecological decline, China’s Yangtze River, Asia’s longest and one of the most degraded waterways in ...
Read More10 brain-boosting hobbies for older adults that help keep the brain and body ...
BY THE OPTIMIST DAILY EDITORIAL TEAM Many people yearn for the golden years of retirement, where the grind often slows down, and we have ...
Read MoreNavigating counteroffers: a complete guide to making the right career move
Starting a job search is like stepping onto a carousel of potential opportunities. Once you secure that amazing new job offer, the excitement is palpable. But what if, just ...
Read MoreAre holiday tunes good for your health? Here’s what science says
BY THE OPTIMIST DAILY EDITORIAL TEAM Love it or hate it, Christmas music is an inescapable part of the holiday season. For some, it’s ...
Read More
