In an inspired publicity stunt, Sweden has listed its entire country on Airbnb, advertising the fact that all public land in the country is freely accessible to anyone. The Airbnb listing initially highlights nine specific locations that travelers can visit. Each listing costs nothing, contains “unlimited” beds, “open-plan” room types and “real air-conditioning”. The idea behind the ironic collaboration between the country’s tourism authority and Airbnb was to highlight Sweden’s proud constitutional guarantee known as
Entire country of Sweden listed on Airbnb
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