Sex sells. We hear it all the time. But, according to a new study, it’s not true. Sex makes ads more memorable, but the people who’ve seen the spots are not more likely to remember the brands and buy their products. The study with 17,000 consumers in the US, Europe, Australia, and Asia, also shows that people are more likely to have a negative attitude towards the brands that used sex in their ads.
Study: Sex does not sell and negatively impacts brands that use it
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