Sex sells. We hear it all the time. But, according to a new study, it’s not true. Sex makes ads more memorable, but the people who’ve seen the spots are not more likely to remember the brands and buy their products. The study with 17,000 consumers in the US, Europe, Australia, and Asia, also shows that people are more likely to have a negative attitude towards the brands that used sex in their ads.
Study: Sex does not sell and negatively impacts brands that use it
More of Today's Solutions
The Rockefeller Christmas Tree gets a charitable new life after the holidays
We once shared how a tiny owl was rescued from the branches of the Rockefeller Christmas Tree. Now we have more good news as ...
Read MoreA youth-led environmental victory creates a paradigm shift in Montana’s...
A group of youth environmental activists scored a landmark legal victory in Montana, marking a critical step forward in the ongoing battle against climate ...
Read MoreA glimpse into the feline world: how your cat experiences life through the se...
While cats have the same fundamental senses as humans, how they interpret and use sight, sound, smell, taste, and touch creates a unique tapestry ...
Read MoreAre your pillows past their prime? Here’s what the experts say
BY THE OPTIMIST DAILY EDITORIAL TEAM We all have that one pillow—just the right squish, the perfect level of support, the familiar comfort that ...
Read More
