Google has perfected the technology to monetize your online search. But wouldn’t it be much better if, instead of the search giant, the user would be paid directly for his/her search by the companies in whose products and services he/she is interested? That’s the concept of a new blockchain-based technology that connects users and businesses. The technology ensures that no outside parties can gain access to a person’s data without their knowledge and provides the added benefit for the user that ads will be much more targeted to the search.
Paid search: Blockchain technology connects consumers and advertisers directly
More of Today's Solutions
Formerly “extinct” woodpecker still alive and pecking in Louisian...
Last year, the US Fish and Wildlife Service (FSW) declared the ivory-billed woodpecker extinct. That, however, proved to be a premature move. That’s according ...
Read MoreRecovering from work stress: science-based strategies for a balanced life
BY THE OPTIMIST DAILY EDITORIAL TEAM It goes without saying: the modern workforce is exhausted. With only 32 percent of employees worldwide thriving and 43 ...
Read MoreScience backs up how small acts of kindness can create global change
BY THE OPTIMIST DAILY EDITORIAL TEAM In a society fraught with political divisions, global crises, and seemingly insurmountable obstacles, it's easy to believe that ...
Read MoreA jelly with a scent of hope: how a nanoparticle gel could help save coral reefs
BY THE OPTIMIST DAILY EDITORIAL TEAM When the ocean gets too warm, coral reefs bleach, weaken, and sometimes die. And right now, they’re in ...
Read More
