Miscellaneous
How to tell a great story
Seth Godin | April 2006 issue Great stories succeed because they are able to capture the imagination of large or important audiences. A great story is true. Not necessarily because it’s factual, but because it’s consistent and authentic. Consumers are too good at sniffing out inconsistencies Read More...
Let peace and justice ring
In Africa, cell phones call for social change Andi McDaniel | April 2006 Read More...
One last thing...
"Shopping defines who you are"Marco Visscher | April 2006 issue You mean by buying a certain brand we’re buying a certain identity?Colin Campbell: “No. I think the link between shopping and identity is much more interesting. Increasingly, people see their identities as closely linked to their Read More...
School for respect
Dina Abdel Wahab pioneered education where kids with special needs and "normal" kids learn from each otherTijn Touber | April 2006 issue “Listen,” said the pediatrician in a grave tone to Dina Abdel Wahab. “There’s something you must understand. Your son is retarded and will always be Read More...
Stories that shake the world
Anyone who wants to save the world must understand the power of marketing to make things better--or worseSeth Godin | April 2006 issue I have no intention of telling you the truth. Instead I’m going to tell you a story. This is a story about why marketers (which in some way includes most of us) Read More...
When one plus one equals one
A wedding gift guides a young couple towards the discovery of true love.Michael Datcher | April 2006 issue I once received a pet rock as a gift. It wasn’t the kind of pet rock that came in a designer box with a name tag. It was low end. Literally, a chip off an old block with alley origins. Read More...
A bridge not too far
The path to peace runs right past our enemies Jay Walljasper | April 2006 issue One of the great unsolved mysteries of the universe, at least from a geopolitical perspective, is why America is so fixated on enemies. No other nation on Earth has faced so few threats from the outside. There’s not Read More...
Editor's letter
Contagious enthusiasm is what creates progressJurriaan Kamp | April 2006 issue When I was young, I used to have a pair of slippers with leather soles. The upper part was a colourful pattern of knitted wool. Those leather soles were important. They meant I could slide along the slippery wood floors Read More...
Just do it
It is a misconception that meditation is difficult Tijn Touber | April 2006 issue “Everyone says I should meditate. All spiritual books end with the advice to take time for meditation. But no one tells you how!” The young man who stood before me was completely stressed out. For months he had Read More...
Hidden Tibet
The beauty of this place will overwhelm you. The sky is radiant blue, the clouds are white, the breeze is gentle, the flowers are fragrant. Welcome to Wuxuhai Lake. Ling Jinghua | April 2006 Read More...