April is Earth Month! 5 effective Earth Day campaigns and the holiday's history
April is Earth Month, a time to celebrate and protect our world. The annual Earth Day celebration on April 22 draws more than a billion people, making it the greatest civic event in the world. Earth Month is an expansion of the Earth Day movement, which originated in the early 1970s in the Read More...
Allbirds and Adidas team up to bring sustainable shoes to a wider audience
We’ve followed Allbirds closely as the shoe company expands its sustainable footwear line to include both sustainable and completely biodegradable shoes. Now, the brand is bringing its eco-friendly design to an even broader audience with the announcement of its partnership with Adidas. Part Read More...
Adidas unveils its first shoe made of mushroom leather
Last year, we shared a story about a consortium of major brands pledging to bring mushroom leather into their products as soon as 2021. Among these giant retailers was Adidas, which has now unveiled a mycelium leather version of its classic Stan Smith trainers — becoming the latest in a flurry of Read More...
Adidas creates incredible robot that weaves zero-waste running shoes
Footwear is taking a giant step into the future thanks to an incredible custom-built robot from Adidas. Inspired by string art (the weaving of thread between nails to create a pleasing pattern), the robot can weave individual threads of raw yarn diagonally across the midsole of a shoe. This not Read More...
Adidas unveils its roadmap towards 100 percent recycled plastic fabrics
Being one of the most popular clothing brands in the sports industry, you can imagine that Adidas produces a great number of clothing items and sports equipment. Most of this sportswear, however, involves a lot of plastic as part of its production material which, after use, usually ends up in Read More...
Adidas by Stella McCartney unveils new hoodie made out of 100% recycled clothing
Each year, the world throws out a mind-boggling 92 million tons of textile waste. In a little more than a decade, that number could increase by 60 percent. One solution to this problem is recycling the most popular fabric used for making clothing: cotton. In collaboration with fashion designer Read More...
Adidas and Parley are removing tons of plastic from the oceans
When Adidas teamed up with Parley last year to bring out a line of shoes made from ocean plastic, it seemed more like a greenwashing marketing gimmick rather than an actual solution. Sure, the shoes showed how we can transform ocean plastic into something useful, but there were doubts that this Read More...
New Adidas sneaker can be recycled into a new sneaker—without any waste
When Adidas presented a new model of running shoes made out of ocean plastic last year, it felt more like a marketing gimmick rather than an actual attempt at addressing the problem of waste in the fashion industry. This time around, Adidas has introduced a new sneaker that could actually Read More...