How Hope Hydration turns advertising dollars into free, clean drinking water
BY THE OPTIMIST DAILY EDITORIAL TEAM In a world where advertising saturates nearly every surface, from billboards and buses to our scrolling thumbs, one startup is flipping the script. Instead of using ads to sell soda or smartphones, Hope Hydration is using them to give away something far more Read More...
Spray it, don’t say it
| April/May 2010 issue When the Sea Life London Aquarium re-opened after several months of refurbishments in April of last year, snorkelers—dressed in scuba diving gear—created some buzz by spraying the aquarium’s name on pavements, using only a stencil and some sea water. After about five Read More...