Today’s Solutions: May 22, 2022

| April/May 2010 issue
When the Sea Life London Aquarium re-opened after several months of refurbishments in April of last year, snorkelers—dressed in scuba diving gear—created some buzz by spraying the aquarium’s name on pavements, using only a stencil and some sea water. After about five minutes, the graffiti was gone (the sea water evaporated), but the buzz remained.
Curb, a London-based media agency specializing in eco-friendly advertising, masterminded the campaign. The firm has worked on brand awareness, marketing campaigns and publicity stunts for clients including the BBC, Royal Mail, Kia Motors and Häagen-Dazs, always using exclusively natural materials. So far, Curb has created logos in sand, in snow, in turf and in crop fields. The agency even selectively removed dirt on the rear windows of cars to create corporate messaging.
Curb recently launched another low-impact innovation: GlowFungi, glow-in-the-dark bacteria mixed in a gel and added to a bed of mushrooms. The funky fungi can be used to illuminate a company’s message at night; the glow from the bioluminescent bacteria lasts up to a week. Few firms take viral marketing as seriously as Curb. As the firm’s motto states: “We just love to do cool things with nature.”

Print this article
More of Today's Solutions

The pursuit of nocturnal solar technology is growing

Last month, we wrote a story on solar cells developed by Stanford University that could draw a small amount of power at night, when most would think solar panels would be useless.  The endeavor to ... Read More

Meet the hero vet rescuing animals from war zones

Amid so much turmoil caused by the ongoing invasion of Ukraine, there are so many shining stories of hope. Incredible acts of humanity and kindness go on every day all around the world helping bring ... Read More

Allergies got your nose? 4 Medication-free methods to unclog your sinuses

It’s very improbable that anyone has ever enjoyed having blocked sinuses, but unfortunately, with spring in full swing and summer just around the corner, many people with seasonal allergies are likely suffering from sinus headaches ... Read More

These tips will help you make that big writing project less overwhelming

Whether it’s writing an essay, an article, or a book, the process of getting started on a writing project can be very daunting. It can be so daunting, in fact, that you spend way too ... Read More

The TILT Time Machine: for those who need help most

Recovery from trauma or addiction can be a painstaking and rigorous process that doesn’t just involve physical recovery. It involves tough psychological work that people can go through with the help of a therapist, but ... Read More