Today’s Solutions: May 22, 2022

| April/May 2010 issue
When the Sea Life London Aquarium re-opened after several months of refurbishments in April of last year, snorkelers—dressed in scuba diving gear—created some buzz by spraying the aquarium’s name on pavements, using only a stencil and some sea water. After about five minutes, the graffiti was gone (the sea water evaporated), but the buzz remained.
Curb, a London-based media agency specializing in eco-friendly advertising, masterminded the campaign. The firm has worked on brand awareness, marketing campaigns and publicity stunts for clients including the BBC, Royal Mail, Kia Motors and Häagen-Dazs, always using exclusively natural materials. So far, Curb has created logos in sand, in snow, in turf and in crop fields. The agency even selectively removed dirt on the rear windows of cars to create corporate messaging.
Curb recently launched another low-impact innovation: GlowFungi, glow-in-the-dark bacteria mixed in a gel and added to a bed of mushrooms. The funky fungi can be used to illuminate a company’s message at night; the glow from the bioluminescent bacteria lasts up to a week. Few firms take viral marketing as seriously as Curb. As the firm’s motto states: “We just love to do cool things with nature.”
 

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