Books seem to have lost their appeal. Who would want to sit down with a book on our daily commute if our smart phones bring us gossip and games? In Beijing, subway riders are now being seduced to pick up a book without doing away their phones. A simple scan of a QR code inside the train car gives them instant access to a list of free e-books. This collaboration between the National Library of China and subway operator Beijing MTR is aimed at increasing the popularity of books in today’s digital times.
Beijing has found a way to get more people reading books
More of Today's Solutions
How citizen scientists are driving tangible change in Australia
Citizen science has evolved as a formidable force in conservation, propelled by regular people's passion and dedication to conserving our planet's irreplaceable ecosystems. Citizen ...
Read MoreMeet Dr. Wade: writer of thousands of Wikipedia pages for women scientists
Though the world has made some strides in gender equality, there is certainly still room for improvement, especially in the field of science, technology, ...
Read MoreArt preserves endangered flora in Himalayas—where conservation and culture co...
"In 2002, I was returning to Kalimpong in the eastern Himalaya region of India, and I found numerous trees had been cut down for ...
Read MorePrescribed thinning and controlled burns critical in preventing California wi...
A pioneering two-decade-long study done in California's Sierra Nevada mountains confirms the effectiveness of forest management strategies such as restorative thinning and regulated burning ...
Read More
