People across the globe are getting more conscious about what they eat. They want food that they understand—real food that supports their health, not weird concoctions that can potentially wreak havoc on their bodies. Consumers’ changing habits are consequently eating into the profits of big food multinationals. The latter are left with little choice but to reinvent themselves, including shifting their focus to “simple ingredients.” An interesting, thorough analysis in Fortune magazine.
Mindful consumers bring Big Food to the tipping point
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