Knowing how conventional cotton is grown and denim is made, always-a-better-way outdoor apparel brand Patagonia has set out to change the industry. The company has partnered with chemical company Archroma on a new denim collection, launched this week — which is Fair Trade certified and said to use 84 percent less water, 30 percent less energy and 25 percent less CO2 compared to conventional denim dyeing processes — as well as a campaign telling us all about…
Patagonia Out to Change the ‘Filthy Business’ of Denim
More of Today's Solutions
More US states and cities are boosting minimum wages in 2026. What does it me...
BY THE OPTIMIST DAILY EDITORIAL TEAM As the federal minimum wage remains frozen at $7.25 an hour, unchanged since 2009, cities and states across ...
Read More3 organization hacks for Type B brains that actually work
BY THE OPTIMIST DAILY EDITORIAL TEAM Scroll through any productivity blog or time-management book, and you’ll find a familiar formula: rigid routines, detailed planners, ...
Read MoreAn easy hack to counteract the harmful health effects of sitting all day
Humans are not designed to spend the entire day seated. Nonetheless, billions of us do it at least five days per week, as Western ...
Read MoreEnsuring no pet goes hungry: The rise of pet food banks in the UK
Pete Dolan, a cat owner, recalls the tremendous help he received from Animal Food Bank Support UK, a Facebook organization that coordinates volunteer community ...
Read More
