Knowing how conventional cotton is grown and denim is made, always-a-better-way outdoor apparel brand Patagonia has set out to change the industry. The company has partnered with chemical company Archroma on a new denim collection, launched this week — which is Fair Trade certified and said to use 84 percent less water, 30 percent less energy and 25 percent less CO2 compared to conventional denim dyeing processes — as well as a campaign telling us all about…
Patagonia Out to Change the ‘Filthy Business’ of Denim
More of Today's Solutions
10 eco-friendly kitchen appliances to make your home greener
BY THE OPTIMIST DAILY EDITORIAL TEAM A healthy kitchen goes beyond just eating green. On top of an eco-friendly diet, having planet-friendly appliances in ...
Read MoreCrossbreeding corals to save Miami’s reefs
BY THE OPTIMIST DAILY EDITORIAL TEAM Off the coast of Miami, a team of scientists is attempting something extraordinary: giving struggling coral reefs a ...
Read MoreTry this simple breathing exercise to rid yourself of cold hands and feet
Do you often find that your hands and feet are colder than the rest of your body? This can be perplexing, especially when gloves ...
Read MoreTips for surviving unexpected disasters: What is a “go-bag” and h...
Sherri McKinney, the Red Cross' national spokesman, has firsthand experience with the unpredictability of natural disasters. McKinney, who escaped the tornadoes in Nashville in ...
Read More
