Social investing has a reputation of getting minimal financial returns, but that may change thanks to companies like Generation Investment Group. Run by former US vice president Al Gore, Generation is pioneering a new type of investing that focuses on long-term financial returns through sustainable projects. Numerous studies show that a company or project’s value is determined by its long-term performance, and that short-term orientation has negative repercussions for businesses and the global economy. Many investors have become accustomed to fast, high returns with companies like Snapchat or Facebook, but with technology improving rapidly, successful sustainable solutions are more viable than ever and investment groups like Generation want to support that. The Generation model requires more patience because socially conscious companies can take longer to reach similar levels of success. However, those who are willing to take the longer route can enjoy better returns down the line.
Sustainable capitalism is the next best thing in investing
More of Today's Solutions
Dinner scraps are rebuilding California’s lost oyster reefs
BY THE OPTIMIST DAILY EDITORIAL TEAM What if scraps from a dinner could become a habitat? That's the basic premise of the Shells for ...
Read More5 habits that separate growing teams from stagnant ones
BY THE OPTIMIST DAILY EDITORIAL TEAM The strategy is fine. The team is capable. But at the end of the quarter, the needle hasn’t ...
Read MoreHow a rickshaw driver’s son beat the odds to join a famed UK ballet school
Kamal Singh was 17-years-old when he first became transfixed by ballet dancers in a Bollywood film. At that moment, the son of a rickshaw ...
Read MoreFood sequencing: how eating in the right order can boost your health
BY THE OPTIMIST DAILY EDITORIAL TEAM When we think about balanced eating, most of us focus on what’s on our plate—fiber, protein, vitamins, and ...
Read More
